CIO Advisor is a top information technology consulting agency and IT media in the Asia Pacific region. Recently, it released the list of Top 10 APAC MarTech solutions providers in 2019, where YOYI was successfully selected. Yoyi Digital with all the reasons for the honor due to its remarkable advantages in omnichannel intelligent marketing solutions of full screen, full function and full audience. Meantime, YOYI was on the cover of CIO advisor MarTech special edition magazine, as the leader of the China Martech continuously.
Today, global enterprises are facing many challenges, with various forms of data scattered both online and offline, and fragmented consumers across platforms and screens, creating more and more difficulties for brands to "capture the moment of truth".
“CIO Advisor APAC has curated a list of the top 10 MarTech Solution providers who are making significant impacts in the marketplace. It’s meant to better equip the marketers with more innovative technological capabilities, all of which are transforming the marketing industry with their state-of-the-art offering.” according to Selena James, Chief Edtor of APAC CIO Advisor.
Full screen, full function, full audience drive the omnichannel intelligent marketing
Nowadays, the use of data and technology has become a barrier to competition among enterprises, which determines who would be the survivor as the fittest in the digital era.
2019, YOYI has shifted and upgraded its’ strategies towards advertising cloud, data cloud and marketing cloud and laid out the omnichanel intelligent product system, largely enabling the enterprises to understand more deeply about the consumers journey.
YOYI PLUS is a multi-screen programmatic buying platform. It helps enterprises to build media strategy, improve the efficiency of media delivery and support cross screen audience reach. It also optimizes the real-time intelligence of the whole advertising process, helping brands effectively and accurately define TA.
YOYI DataBank provides the platform for the clients to manage and activate first-party data, enhance consumer engagement on owned media, and improve advertising efficiency on paid media. YOYI DataBank is supported by YOYI’s strong data management capabilities, AI technologies for predictive modeling and personalized recommendations and intuitive integration with YOYI’s programmatic buying platform and MAplatform.
Marketing Automation platform - YOYI HUB
YOYI HUB is able to help the clients manage and optimize consumer experience across multiple channels, with automated workflow and improved efficacy.
Below is the original report.